I started working years ago to engage large datacenters, learn what their problems are and try to craft solutions for their problems. It’s taken years, but we engaged them, learned, changed how we thought about storage and began creating solutions that are being deployed at scale.
We’ve started to do the same with the Chinese Internet giants. They’re growing at an incredible rate. They have similar problems, but it’s surprising how different their solution approaches are. Each one is unique. And we’re constantly learning from these guys.
So to wrap up the blog series on my interview with CIO & CEO magazine, here are the last two questions to explain a bit more.
CEO & CIO: Please use examples to tell the stories about the forward-looking technologies and architectures that LSI has jointly developed with Internet giants.
While our host bus adapters (HBAs) and MegaRAID® solutions have been part of the hyperscale Internet companies’ infrastructure since the beginning, we have only recently worked very closely with them to drive joint innovation. In 2009 I led the first LSI engagement with what we then called “mega datacenters.” It took a while to understand what they were doing and why. By 2010 we realized there were specialized needs, and began to imagine new hardware products that worked with these datacenters. Out of this work came the realization that flash was important for efficiency and capability, and the “invention” of LSI® Nytro™ product portfolio. (More are in the pipeline). We have worked closely with hyperscale datacenters to evolve and tune these solutions, to where Nytro products have become the backbone of their main revenue platforms. Facebook has been a vitally important partner in evolving our Nytro platform – teaching us what was truly needed, and now much of their infrastructure runs on LSI products. These same products are a good fit for other hyperscale customers, and we are slowly winning many of the large ones.
Looking forward, we are partnered with several Internet giants in the U.S. and China to work on cold storage solutions, and more importantly shared DAS (Distributed DAS: D-DAS) solutions. We have been demonstrating prototypes. These solutions enable pooled architectures and rack scale architecture, and can be made to work tightly with software-defined datacenters (SDDCs). They simplify management and resource allocation – making task deployment more efficient and easier. Shared DAS solutions increase infrastructure efficiency and improves lifecycle management of components. And they have the potential to radically improve application performance and infrastructure costs.
Looking further into the future, we see even more radical changes in silicon supporting transport protocols and storage models, and in rack scale architectures supporting storage and pooled memory. And cold storage is a huge though, some would say, boring problem that we are also focused on – storing lots of data for free and using no power to do it… but I really can’t talk about any of that.
CEO & CIO: LSI maintains good contact with big Internet companies in China. What are the biggest differences between dealing with these Internet enterprises and dealing with traditional partners?
Yes, we have a very good relationship with large Chinese Internet companies. In fact, I will be visiting Tencent, Alibaba and Baidu in a few weeks. One of the CTOs I would like to say is a friend. That is, we have fun talking together about the future.
These meetings have evolved. The first meetings LSI had about two years ago were sales calls, or support for OEM storage solutions. These accomplished very little. Once we began visiting as architects speaking to architects, real dialogs began. Our CEO has been spending time in China meeting with these Internet companies both to learn, and to make it clear that they are important to us, and we want a chance to solve their problems. But the most interesting conversations have been the architectural ones. There have been very clear changes in the two years I have traveled within China – from standard enterprise to hyperscale architectures.
We’ve received fascinating feedback on architecture, use, application profiles, platforms, problems and goals. We have strong engagement with the U.S. Internet giants. At the highest level, the Chinese Internet companies have similar problems and goals. But the details quickly diverge because of revenue per user, resources, power availability, datacenter ownership and Internet company age. The use of flash is very different.
The Chinese Internet giants are at an amazing change point. Most are ready for explosive growth of infrastructure and deployment of cloud services. Most are changing from standard OEM systems and architectures to self-designed hyperscale systems after experimenting with Scorpio and microserver deployments. Several, like JD.com (an Amazon-like company) are moving from hosted to self-built infrastructure. And there seems to be a general realization that the datacenter has changed from a compute-centric model to a dataflow model, where storage and network dictate how much work gets done more than the CPU does. These giants are leveraging their experience and capability to move very quickly, and in a few cases are working to create true pooled rack level architectures much like Facebook and Google have started in the U.S. In fact, Baidu is similar to Facebook in this approach, but is different in its longer term goals for the architecture.
The Chinese companies are amazingly diverse, even within one datacenter, and arguments on architectural direction are raging within these Internet giants – it’s healthy and exciting. However, the innovations that are coming are similar to those developed by large U.S. Internet companies. Personally I have found these Internet companies much more exciting and satisfying to work with than traditional OEMs. The speed and cadence of advancement, the recognition of problems and their importance, the focus on efficiency and optimization have been much more exciting. And the youthful mentality and view to problems, without being burdened by “the way we’ve always done this” has been wonderful.
Also see these blogs of mine over the past year, where you can read more about some of these changes:
“Postcard from Shenzhen: China’s hyperscale datacenter growth, mixed with a more traditional approach”
“China in the clouds, again”
“China: A lot of talk about resource pooling, a better name for disaggregation”
Or see them (and others) all here.
Summary: So it’s taken years, but we engaged U.S. Internet giants, learned about their problems, changed how we thought about storage and began creating solutions that are now being deployed at scale. And we’re constantly learning from these guys. Constantly, because their problems are constantly changing.
We’ve now started to do the same with the Chinese Internet giants. They have similar problems, and will need similar solutions, but they are not the same. And just like the U.S. Internet giants, each one is unique.
Tags: Alibaba, Amazon, Baidu, CEO & CIO Magazine, China, cloud services, cold storage, D-DAS, DAS, datacenter, datacenter ecosystem, direct attached storage, distributed DAS, Facebook, flash, flash storage, Google, HBA, host bus adapter, hyperscale datacenter, Internet, JD.com, MegaRAID, OEM, original equipment manufacturer, Scorpio, Tencent
Big data, it’s the buzz word of the year and it’s generating a lot of attention. An incalculable number of articles fervently repeat the words “variety, velocity and volume,” citing click streams, RFID tags, email, surveillance cameras, Twitter® feeds, Facebook® posts, Flickr® images, blog musings, YouTube® videos, cellular texting, healthcare monitoring …. (gasps for air). We have become a society that sweats buckets of data every day (the latest estimates are approximately 34GB per person every 24 hours) and businesses are scrambling to capture all this information to learn more about us.
Save every scrap of data!
“Save all your data” has become the new business mantra, because data – no matter how seemingly meaningless it appears – contains information, and information provides insight, and improved insight makes for better decision-making, and better decision-making leads to a more efficient and profitable business.
Okay, so we get why we save data, but if the electronic bit bucket costs become prohibitive, big data could turn into its own worst enemy, undermining the value of mining data. While Hadoop® software is an excellent (and cost-free) tool for storing and analyzing data, most organizations use a multitude of applications in conjunction with Hadoop to create a system for data ingest, analytics, data cleansing and record management. Several Hadoop vendors (Cloudera, MapR, Hortonworks, Intel, IBM, Pivotal) offer bundled software packages that ease integration and installation of these applications.
Installing a Hadoop cluster to manage big data can be a chore
With the demand for data scientists growing, the challenge can become finding the right talent to help build and manage a big data infrastructure. A case in point: Installing a Hadoop cluster involves more than just installing the Hadoop software. Here is the sequence of steps:
Setup, from bare bones to a simple 15-node cluster, can take weeks to months including planning, research, installation and integration. It’s no small job.
Appliances simplify Hadoop cluster deployments
Enter appliances: low-cost, pre-validated, easy-to-deploy “bricks.” According to a Gartner forecast (Forecast: Data Center Hardware Spending to Support Big Data Projects, Worldwide 2013), appliance spending for big data projects will grow from 0.9% of hardware spending in 2012 to 9.3% by 2017. I have found myself inside a swirl of new big data appliance projects all designed to provide highly integrated systems with easy support and fully tested integration. An appliance is a great turnkey solution for companies that can’t (or don’t wish to) employ a hardware and software installation team: Simply pick up the box from the shipping area, unpack it and start analyzing data within minutes. In addition, many companies are just beginning to dabble in Hadoop, and appliances can be an easy, cost-effective way to demonstrate the value of Hadoop before making a larger investment.
While Hadoop is commonplace in the big data infrastructure, the use models can be quite varied. I’ve heard my fair share of highly connected big data engineers attempt to identify core categories for Hadoop deployments, and they generally fall into one of four categories:
Finding the right appliance for you
While appliances lower the barrier to entry to Hadoop clusters, their designs and costs are as varied as their use cases. Some appliances build in the flexibility of cloud services, while others focus on integration of applications components and reducing service level agreements (SLAs). Still others focus primarily on low cost storage. And while some appliances are just hardware (although they are validated designs), they still require a separate software agreement and installation via a third-party vendor.
In general, pricing is usually quoted either by capacity ($/TB), or per node or rack depending on the vendor and product. Licensing can significantly increase overall costs, with annual maintenance costs (software subscription and support) and license renewals adding to the cost of doing business. The good news is that, with so many appliances to choose from, any organization can find one that enables it to design a cluster that fits its budget, operating costs and value expectations.
Tags: analytics, appliance, big data, cloud services, Cloudera, cluster, data mining, data sequencing, data storage, database applications, database management systems, DBMS, Facebook, Flickr, Gartner, Hadoop, high availability, Hortonworks, IBM, image processing, Intel, JobTracker, Kerberos, MapR, NameNode, Pivotal, Secure Shell, service level agreement, SLA, ssh, Twitter, web crawler, workflow processing, YouTube, ZooKeeper
Back in the 1990s, a new paradigm was forced into space exploration. NASA faced big cost cuts. But grand ambitions for missions to Mars were still on its mind. The problem was it couldn’t dream and spend big. So the NASA mantra became “faster, better, cheaper.” The idea was that the agency could slash costs while still carrying out a wide variety of programs and space missions. This led to some radical rethinks, and some fantastically successful programs that had very outside-the-box solutions. (Bouncing Mars landers anyone?)
That probably sounds familiar to any IT admin. And that spirit is alive at LSI’s AIS – The Accelerating Innovation Summit, which is our annual congress of customers and industry pros, coming up Nov. 20-21 in San Jose. Like the people at Mission Control, they all want to make big things happen… without spending too much.
Take technology and line of business professionals. They need to speed up critical business applications. A lot. Or IT staff for enterprise and mobile networks, who must deliver more work to support the ever-growing number of users, devices and virtualized machines that depend on them. Or consider mega datacenter and cloud service providers, whose customers demand the highest levels of service, yet get that service for free. Or datacenter architects and managers, who need servers, storage and networks to run at ever-greater efficiency even as they grow capability exponentially.
(LSI has been working on many solutions to these problems, some of which I spoke about in this blog.)
It’s all about moving data faster, better, and cheaper. If NASA could do it, we can too. In that vein, here’s a look at some of the topics you can expect AIS to address around doing more work for fewer dollars:
And, I think you’ll find some astounding products, demos, proof of concepts and future solutions in the showcase too – not just from LSI but from partners and fellow travelers in this industry. Hey – that’s my favorite part. I can’t wait to see people’s reactions.
Since they rethought how to do business in 2002, NASA has embarked on nearly 60 Mars missions. Faster, better, cheaper. It can work here in IT too.
Tags: 12Gb/s SAS, AIS, big data analytics, cloud infrastructure, cloud services, datacenter, flash, flash memory, hyperscale datacenters, NAS, NASA, SAN, SDN, shareable DAS, software-defined networks, sub-20nm flash, triple-level cell flash, VDI, web 2.0